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  Tesla recruits public relations managers in many places in China, including dealing with the crisis of public opinion

  Tesla's global core public relations team at the US headquarters has been disbanded, and CEO Musk is single-handedly maintaining the brand image and unified promotion. To Musk, Tesla does not seem to need public relations. However, in the special Chinese market environment, Tesla urgently needs to expand the public relations team, so as to deal with the public opinion crisis well. A few days ago, a piece of information about Tesla's recruitment of a regional external affairs manager in China was circulated on the Internet. According to the recruitment information, Tesla China has decided to recruit regional external affairs managers in Beijing, Shenzhen, Guangzhou and other cities. Tesla's job description of the position is: responsible for establishing and maintaining in the regional market.

  Tesla 2020-10-14
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  Pressure of public opinion? Tesla is strengthening the Chinese public relations team.

  For any automobile enterprise, marketing and public relations are an indispensable part. The level of marketing promotion and the reasonable degree of public relations handling events will affect the neat image of an enterprise and brand. Recently, it has been reported that Tesla will hire more people for the Chinese public relations team.

  Tesla 2021-02-23
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  The director of public relations of Volkswagen imported cars resigned and joined Lincoln as vice president of public relations.

  According to media reports, Wang Hernan has resigned as director of public relations for Volkswagen imported cars and joined Lincoln as vice president of public relations. Wang Henan has worked in Mercedes-Benz, Jaguar Land Rover and other companies, and has profound accumulation and operation and management experience in brand public relations, marketing and other fields. before joining Lincoln, Wang Henan was the director of public relations for Volkswagen imported cars. Wang Henan became its vice president of public relations after joining Lincoln China. Lincoln sold 55315 vehicles in China in 2018, up 2.2 per cent from the same period last year. In the past year, the passenger car market is in the doldrums, tariff increases at Sino-US trade stations and other issues, the test of this American imported brand.

  Car Volkswagen Lincoln president 2019-02-28
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  Tesla: don't want to spend time and energy on marketing and public relations

  For any enterprise, marketing and public relations are an indispensable part. The level of marketing and the level of handling events in public relations will affect consumers' overall impression of the brand and the enterprise. It plays an important role in brand maintenance, product marketing and word-of-mouth maintenance. But for Tesla, he doesn't seem to think so. "We really don't want to spend time and energy on marketing and public relations," Tao Lin, vice president of foreign affairs of Tesla, said on Weibo recently. "We want to spend our resources on things that can really change value." such as R & D and manufacture of really excellent products, to provide customers with excellent service, time eventually.

  Tesla 2020-12-14
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  Tesla public relations core team disbanded, Geely vice president: swishing coolness in the back of the head!

  For any automobile enterprise, marketing and public relations are an indispensable part. The level of marketing promotion and the reasonable degree of public relations handling events will affect the neat image of an enterprise and brand. However, one car company is different and has disbanded its public relations department. According to foreign media Electrek, Tesla has disbanded its public relations department, and the core global public relations team working in the United States has been cancelled. Today, most of the official responses that the media can get from Tesla come from CEO Elon Musk's Twitter tweets. And about the new features or future of Tesla's products.

  Tesla automobile marketing 2020-10-07
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  Huo Jing, vice president of public relations for Ford China, confirmed his departure.

  According to media reports, Huo Jing, Ford's vice president of public relations in China, will leave. In response to the matter, Ford Chinese officials responded to the media that they regretted Huo Jing's departure for personal reasons, highly affirmed and recognized her efforts for the company during her tenure, and respected her decision. It is said that during the transition period, Mao Jingbo, the current president of Lincoln China, will be in charge of Ford's public relations department. Huo Jing is a famous public relations and marketing figure in the industry. She officially joined Ford China at the beginning of 2019 and served as vice president of public relations in Ford China. Prior to this, Huo Jing worked in Bowo Automobile, as the marketing of Bowo Automobile Group.

  Ford 2020-09-28
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  In order to get the order at any cost, the publicist made its own staff a price.

  Dex PR is a well-known public relations company in the automotive industry, which has business relations with a number of automobile companies and brands in China. Since the beginning of this year, the automotive and automotive public relations industry has suffered a huge blow, most of the public relations companies have laid off staff to varying degrees, but today this public relations company has a special reason to open a person. The cause of the incident is related to one of Death's car customers, according to public reports that this car customer originally planned to release the first model in the first half of this year, for various reasons, the car brand made a big move a few days ago, but did not mention the relevant information about this model, which was mentioned in earlier reports concerned by the auto industry.

  Automobile public relations 2020-07-30
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  Guan Xuan! Personnel adjustment of Volkswagen China

  The news of the change of vice president of public relations of Volkswagen Group (China) (hereinafter referred to as "Volkswagen China") has finally been settled. On November 13, Volkswagen China announced that Zhang Wei would succeed Peng Fili, who is about to retire, as head of public relations and communications. She would join Volkswagen China on November 20, 2023 as the head of the group.

  Volkswagen China Automotive Peng Fei Public Relations Volkswagen Market Vice President event Group Communication Enterprise Director Electric personnel 2023-11-13
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  Independent brand public relations storm, the latest response of Great Wall and Chang'an

  In response to the recent public relations reports of an attack by Changan Automobile, Great Wall officials said on March 30 that the document was issued inside Great Wall Motor and the incident took place last week. Great Wall Motor also said that after the incident, it had negotiated with Changan executives and Dex Company. Changan Motor, the other party involved, has not yet responded to the matter. According to the report document, the Great Wall Automobile Public Relations Department found that there were abnormal and organized negative attacks recently, and after in-depth investigation, it was confirmed that Changan Automobile Organization initiated offensive negative communication against models such as Harvard H6 / F7. The company also found that.

  Great Wall Motor 2020-03-30
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  Is the vice president of public relations of Volkswagen China about to leave? Official response

  Peng Feili, vice president of Volkswagen Group (China) and head of public relations and corporate social responsibility, will leave office by the end of the year at the latest, according to media reports on Oct. 9. In response to the news, Volkswagen told the media that Peng Fili "is retired normally." Some media reported that the current director of Volkswagen China

  Volkswagen China Automotive Group Pengfei Market Volkswagen Group Public Relations Volkswagen Communication Vice President Business Michelin Electric Global 2023-10-10
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  Huo Jing left Baowo to join Ford China as vice president of public relations in Ford China.

  Less than a year after joining Bowo Motor, Huo Jing resigned from all her positions and joined Ford. According to Sang Zhiwei, an industry insider, Ms. Huo Jing has resigned as Executive Director of Marketing Department of Baowo Automobile Group Marketing Company and Executive Director of North American R & D Center, and joined Ford China as Vice President of Public Relations in Ford China. When Yang Song was in charge of Bowo, Huo Jing, who also worked in Nissan China, was recruited to Bowo. As Bowo resold in China, the original management of Bowo was also purged, and senior executives stationed in China took full control of Bowo. Huo Jing has more than ten years of experience in the field of automotive public relations and marketing since 2002.

  Ford president 2019-02-25
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  BYD's general manager of public relations insinuated a car company: constantly break through the lower limit and challenge the limit of people.

  Li Yunfei, general manager of BYD Group Brand and Public Relations, said on Weibo on December 3 that

  Biya equation malice Li Yunfei public relations fuel consumption products brands cars evidence vehicles highways driving disgusting public interests official technology data legal affairs 2023-12-04
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  Changan Ford public relations bidding caused a stir, the official statement said that "bidding compliance"

  A recent article, "pleading with media teachers with a sense of justice, is it that Ford China is blind, or is the iron triangle of Yang, Xiong and Huo too shameless?" the article circulated on the Internet, questioning the bidding process of Changan Ford Public Relations Agency and pointing out the relationship between Changan Ford executives and a public relations agency. In response to this matter, Yang Song, president of Changan Ford's national sales and service organization, responded that "the Qing is self-clear, and the rumors stop at the wise" and take legal measures to safeguard their legitimate rights and interests. A public relations agency in question also issued a statement in response to the incident. Junxin brand statement said that the article fabricated a large number of false information, maliciously slandered Junxin.

  Changan Ford 2020-06-13
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  It is suspected that Musk responded to the protection of rights: "focus on products, trust the public" was ridiculed.

  Since Tesla disbanded the global core public relations team at the US headquarters, CEO Musk alone has maintained the brand image and carried out unified publicity, which often seems unable to achieve timely early warning and effectively deal with public opinion crises. For example, after nearly a week of defending the rights of Tesla, the female car owner of the recent Shanghai auto show, Musk made an announcement on this.

  Musk. 2021-04-28
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  With the sudden termination of the contract, Cadillac will immediately terminate all cooperation with the public relations company.

  As soon as Cadillac finished its new car launch, it immediately announced the termination of all its cooperation with a public relations firm, and it didn't seem easy. On October 21, SAIC General Motors Co., Ltd. and Beijing Junxin Zhida Brand Management Consulting Co., Ltd. amicably negotiated to terminate the agency service for Cadillac brand public relations and communication in China. It is understood that the cooperative relationship between the two sides has been going on for more than seven years, and the termination of the contract was announced after the press conference, which may have something to do with the press conference. The Cadillac brand held a brand night event at the Cadillac Center in Beijing on October 20. According to official publicity, the new car Cadillac CT5 will be completed.

  Cadillac 2019-10-21
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  After having a car, co-founder Li Pengcheng joined Xiaopeng Motor as the general manager of brand public relations.

  Today, Xiaopeng Automobile official announced that Li Pengcheng, the co-founder of the original car, recently officially joined Xiaopeng Automobile as the general manager of brand public relations, reporting directly to he Xiaopeng, chairman and CEO of Xiaopeng Automobile. After joining, Li Pengcheng will be responsible for brand strategy, public relations communication, social marketing, brand creativity and other business. According to the chat records between the people concerned and Xu Chenhua, the founder of the car, Li Pengcheng did leave his job, but he did not know where he was going after he had the car. Li Pengcheng also explained in his Wechat chat that he had just arrived at Xiaopeng car. The joining of Li Pengcheng can not help but remind people of the interior that Xiaopeng founder he Xiaopeng gave to employees yesterday.

  Car Xiaopeng 2019-02-14
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  Geely Public Relations Department caused trouble, China's aviation industry responded to Geely's infringement

  Recently, the China Aviation Industry Culture Center accused Geely's brand public relations department of illegally using the image of the "Yun 20" aircraft, and the center asked Geely to stop the infringement immediately. There is news that Geely has not made any response so far. A notice letter on immediate cessation of infringement to the Brand Public Relations Department of Zhejiang Geely Automobile Co., Ltd. has been widely circulated on the Internet and signed as the cultural center of China Aviation Industry Corporation Co., Ltd. According to the exposed documents, in March this year, the Aviation Industry Center found that Zhejiang Geely Automobile Co., Ltd. used the "Yun 20" developed and manufactured by its business unit.

  Geely car 2020-07-21
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  Look! Independent car company public relations "black" document

  The "black public relations" behavior of discrediting competitors is a common marketing tool in some car companies. A few days ago, the automobile industry noticed that a "report on the attack on our company by so-and-so" was circulated on the Internet, which showed that Great Wall detected abnormal and organized negative attacks. After in-depth investigation, it was confirmed that the so-and-so automobile organization initiated offensive negative communication against models such as Harvard H6/F7. In this report document, the attack behavior and means of so-and-so car are recorded in detail. According to the documents, the company's investigation found that so-and-so maliciously belittled Harvard H6 by comparing it with Harvard H6.

  Independent brand 2020-03-29
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  Sales continued to be sluggish, and Zhang Zhen, director of public relations at LinkedIn, was exposed to leave.

  It is reported that Zhang Zhen, director of public relations of Lecker Automobile, has left his job and joined the new force of car building, Boxun Automobile. At present, the news has been confirmed. Lectra is a brand jointly built by Geely and Volvo, while Boxun Automobile is one of the new car-making forces in China, and there is still a gap between the two companies because they have not yet achieved mass production. As a result, many netizens speculated that the departure of Zhang Zhen, director of public relations, may be related to the current situation of Lectra. Zhang Zhen has previously worked for Ferrari, Guanzhi and other brands, responsible for market communication affairs, joined the newly founded Lectra brand, for Lecker to create a younger brand image. The first car model of Zhaoke-Lengke 01.

  Zhang Zhen of Lingke Automobile 2019-10-07
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  The new director of public relations takes office, and a number of senior executives of FAW-Volkswagen brand adjust

  FAW-Volkswagen officially announced that Duan Ning became the brand public relations director of FAW-Volkswagen. Prior to that, Duan Ning served as the Director of Marketing and Public Relations of the North China sales Division of FAW-Volkswagen sales Co., Ltd. At the beginning of this month, FAW-Volkswagen appointed Wang Shengli as Executive Deputy General Manager and Executive Director of Volkswagen Brand of FAW-Volkswagen sales Co., Ltd., responsible for the marketing of FAW-Volkswagen brand. In FAW-Volkswagen sales Co., Ltd., Wang Shengli successively served as the Minister of Service Operations, General Manager of Northeast sales Division, General Manager of South China sales Division and Deputy General Manager of sales Company. Enter 2.

  FAW-Volkswagen 2020-04-13